The Fates

Farm to Table Restaurant

OBJECTIVE To brand this restaurant, a farm to table restaurant (and farm) that is inspired by Tarot. I created illustrations for the menus and cookbook.

RESEARCH Targeting well-off, nature loving 40 somethings, the brand is meant to have that tarot / witchy vibe that appeals to them. I researched the histories of tarot and Wicca to help fully flush this out.

CONCEPT The concept is ancient knowledge and growth. Starting from old knowledge and expanding and growing into something new. Combining farm life with the esoteric of tarot and abstract ways of thinking.

VISUALS I used rough textures, lino /woodblock inspired illustrations to emulate the roughness of the earth and farm life and old knowledge.

VISUALS I also combine crisp serifs and sans serifs with blackletter to emulate this sense of combining new and old, adding a twist to both. Colors are of the earth as well as inspired by growth, knowledge, and classical tarot design. Throughout, my imagery, colors, and copy all relate back to these concepts.