OBJECTIVE Design a poster for an exhibition put on by SCAD Lacoste, showcasing student’s work done during their stay in Lacoste, France. It is an opportunity for locals and students to meet and interact, allowing locals to see artwork inspired by their region and by the people themselves. While exploring the exhibition they can purchase artwork as well.
GOALS Design a poster that represented the locals’ world and ours combined to make a whole.
SOLUTION I decided to take items (mostly plants of the region) I found around Lacoste and art supplies and create an organized collage which I then photographed using natural lighting. I also sketched out the items and placed the sketches over some of the items to show some art in use. For the text I wanted to offset the organic feel of some of the items but keep with the organized feel of using a grid. I felt a sans serif would suit this well, and it gave the poster an elegant and polished feel.