MOSCOW METRO MAP
OBJECTIVE Design a map for the city of Moscow’s metro system as well as a visual identity and app.
GOALS Create a new information system that is simple and straight forward as well as having a color system that gives a positive feel of the city.
SOLUTION I decided to use the city for my inspiration, so for the logo I looked into the metro itself. I used the streamlined and curved arches that Moscow Metro has for the logo mark. The color palette was taken from different parts of the city, such as the colorful and elegant St. Basil’s Cathedral and the interior of the metro. The map itself has a very flowing and rounded design to promote the positive feel of the city.
Color is very important in a map, especially a metro map where people are likely to go by color rather than names for their routes. I wanted to choose colors that represented the city as well as providing a warm and welcoming feel. Perhaps Moscow's most iconic landmark, St. Basil's Cathedral, has such gorgeous colors I decided to choose my palette from there.
I was inspired by the inside of the Moscow Metro stations. They are very beautiful and elegant, its very curvilinear. So I looked at the different shapes within the stations, and found a recurring shape in the arches of the entrances, and in perspective looked similar to an M.