ASMBS OBESITYWEEK NEW ORLEANS
OBJECTIVE Design branding and event material for ASMBS' main national conference, ObesityWeek. The event was to be held in New Orleans, attracting surgeons, physicians and nutritionalists from all over the world.
GOALS Create an inviting and fun branding look and event material to attract people to come to the event. I wanted it to represent New Orleans, the music, art and time of the place they would be during the event.
SOLUTION I created a watercolor texture to give the overall aged and fun feel of NOLA. Incorporating photographs of the classic musical instruments of New Orleans, as well as scenes of the people and places. The images I overlaid with the texture and incorporated the colors of the event throught the imagery.