SAUL BASS EXHIBIT
OBJECTIVE Design the identity for a museum exhibit about Saul Bass.
GOALS “Design is, thinking made visual”, a famous quote by Saul Bass. The concept of this is that he made his design by putting a lot of thinking first, all his thoughts coming together to make the whole. I really wanted to keep to this idea for the project.
SOLUTION For the logotype I created a typeface specifically for it. It is designed to both reference his style as well as evoke the simplicity and boldness of Saul Bass himself. The graphics tie into the graphic shapes found in the typeface, they are broken up but still connected and come together to make a whole.